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FRACTIONAL CMO

A senior marketing lead, without the full-time hire.

A Fractional CMO from Loudmark is an experienced crypto marketing executive, part-time: someone who sets the strategy, owns the budget, hires and manages people and agencies, and reports to the founders. It is for founders doing marketing themselves, teams before a TGE or launch, and teams spending on agencies without a clear plan.

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Fractional CMO

What it is

Most early teams need marketing leadership before they can afford a full-time CMO. A fractional CMO gives you that seniority a few days a month: someone who sets the strategy, owns the budget, hires and manages people and agencies, and reports to the founders.

You get the plan, the decisions and the accountability, with our whole team (creators, PR, Studio, Design, ads) available to execute.

What's included

  • Marketing strategy and positioning
  • Quarterly plan and budget allocation
  • KPIs and reporting to founders and board
  • Hiring and managing marketing staff
  • Vetting agencies, KOLs and vendors
  • Launch, TGE and listing marketing plans

A month with your fractional CMO

  1. 01Weekly founder call
  2. 02Team stand-ups
  3. 03Monthly report and budget review
  4. 04Quarterly plan
  5. 05On-call for launches and crises

How we work

  1. 01

    Diagnosis

    product, market, team, spend.

  2. 02

    90-day plan

    goals, channels, budget.

  3. 03

    Execution

    with your team, our team or both.

  4. 04

    Monthly review

    results against KPIs, budget shifts.

Right for you if…

Founders doing marketing themselves

Pre-TGE / pre-launch

Spending on agencies without a clear plan

Building an in-house team

Why Loudmark

01Strategy and execution from one team.

02Vendor-neutral advice on KOLs and agencies.

03Experience across crypto launches.

FAQ

How many hours?

Set in your plan, usually a few days a month.

Do you manage our team?

Yes, if you want.

Can you hire for us?

Yes, we help define roles and interview.

Minimum term?

Agreed upfront, typically by quarter.

Focus areas

Built for crypto. Open to every brand.

DeFiProtocols that need real TVL growth, from yield farmers to institutional adopters.
ExchangesCEX and DEX launches, listings and user acquisition with creators who move markets.
AIAI × crypto projects that need to cut through the noise with credible voices.
RWATokenized real-world assets winning over both traditional and crypto-native audiences.
FintechPayments, neobanks and trading apps that need trust before growth.
Consumer brandsBrands outside crypto that want to reach Web3 and creator audiences.