tomi case study: Web3 community growth and launch marketing
Alternative internet network · Case study
Loudmark has worked with tomi since 2021 and still does. Over five years of ongoing work we helped a brand-new alternative-internet project explain a hard idea, sell out its NFT collection, grow a community from near zero, and run the marketing and community building that came before a $40M funding round led by DWF Labs.
Results at a glance
- Under 10K → 120K+X community growth
- ~20KTelegram & Discord members
- DozensCreators and KOLs
- Hundreds of thousandsCreator views in total
- Sold outNFT collection
- Since 2021Ongoing engagement
The challenge
When Loudmark started with tomi in 2021, the project was brand new. There was no community yet. The idea was large and unusual: a community-owned alternative internet with NFTs, a DAO and a super app. The team needed people to understand it, join as pioneers, buy NFTs and build the case for raising capital.
Strategy
We treated tomi as a long-running brand, not a one-week launch. The same pioneers narrative ran through creator education, PR around milestones, day-to-day community and social management, and Studio creative, so every channel explained the same idea in plain language.
What we did
Creator and KOL campaigns
Dozens of creators and KOLs worked on tomi over the years. They produced walkthroughs, explainers and reviews that introduced the product to new audiences and brought hundreds of thousands of views in total.
PR and media
Dozens of articles across crypto and finance media. Coverage we can point to includes Benzinga on early NFT sales and on the alternative-internet story, BusinessWire on the $40M round led by DWF Labs, plus Cointelegraph and CoinDesk on the same round.
Community management
Loudmark ran Telegram and Discord for the pioneers community: setup, moderation and ongoing conversation. The community stands at about 20,000 members today.
Social media management
Day-to-day social management kept the public channels aligned with product launches, NFT moments and funding news, so the same story showed up wherever people followed tomi.
Video and design
Studio and Design produced launch films, walkthrough creatives and visual assets used across creator posts, PR and owned channels.
Strategy and advisory
Across five years Loudmark advised on positioning, campaign sequencing and which channels to use for each milestone, from the first NFT push through later product and funding moments.
Results
The results sit across community, creators, media and business milestones. tomi's X community grew from under 10K followers to more than 120K. Telegram and Discord together sit at about 20,000 members today. Dozens of creators and KOLs worked on the project over the years and brought hundreds of thousands of views in total. The NFT collection sold out. Dozens of articles covered tomi across crypto and finance media, including Benzinga, BusinessWire, Cointelegraph, CoinDesk, DailyCoin, CryptoBriefing and crypto.news. Loudmark did the marketing and community building before the $40M funding round led by DWF Labs in March 2023. Loudmark did not raise the capital; the round was led by DWF Labs and reported by the outlets linked below. The engagement that started in 2021 is still ongoing.
Timeline
- 2021Loudmark begins working with tomi on a brand-new project with no community yet.
- Sep 2021Benzinga covers surging NFT sales and a closer look at the tomi ecosystem.
- Jan 2023Benzinga covers tomi as an alternative internet network.
- Mar 2023tomi announces a $40M funding round led by DWF Labs. Loudmark had been running marketing and community building ahead of the round. Coverage includes BusinessWire, Cointelegraph and CoinDesk.
- OngoingLoudmark continues to work with tomi five years on.
In the news
Videos
FAQ
How did Loudmark grow tomi's community?
Through a multi-year mix of creator and KOL campaigns, PR around milestones, Telegram and Discord community management, social media management, video and design, and ongoing strategy. The X community grew from under 10K to more than 120K followers, and Telegram and Discord sit at about 20K members today.
What services did Loudmark run for tomi?
Creator and KOL campaigns, PR, Telegram and Discord community management, social media management, video and design, and strategy and advisory. The work has run since 2021 and is still ongoing.
Did the tomi NFT collection sell out?
Yes. The NFT collection sold out. Early NFT sales were also covered by Benzinga in September 2021.
What was Loudmark's role around the $40M funding round?
Loudmark ran marketing and community building before the $40M round led by DWF Labs in March 2023. Loudmark did not raise the capital. The round was reported by BusinessWire, Cointelegraph and CoinDesk.
How long has Loudmark worked with tomi?
Since 2021. The engagement is still ongoing, about five years of continuous work.
Where was tomi covered in the media?
Dozens of articles across crypto and finance media. Linked examples include Benzinga (2021 and 2023), BusinessWire, Cointelegraph and CoinDesk on the $40M round led by DWF Labs, plus later DailyCoin, CryptoBriefing and crypto.news coverage of the Super App and product updates.