Crypto marketing, explained.
Practical guides from the team that runs creator campaigns, PR, video and design for crypto, fintech and AI launches.
How to Choose a Crypto Marketing Agency Without Getting Burned
How to choose a crypto marketing agency: dated case studies, a named team, a written scope, a tracked test, and the red flags that should stop you signing.
Read the article →Token Launch Marketing: What to Do Before, During and After TGE
A practical token launch marketing plan: what to do before TGE, during the launch window, and after the listing, without spending the whole budget on day one.
Read the article →How Much Does Crypto Marketing Cost? A Founder's Budget Guide
What crypto marketing actually costs: agency fees versus creator and PR spend, how published ranges disagree, and how to budget a first test you can measure.
Read the article →Sponsored Articles vs Earned Crypto PR: What You Actually Get
The difference between paid crypto PR placements and earned editorial coverage, what each can do, and why no honest agency can guarantee CoinDesk.
Read the article →Crypto KOL Agency vs Marketplace: Which Should You Use?
The difference between a crypto KOL agency and a creator marketplace, when to use each, and why many teams want a catalog they can see plus a campaign manager.
Read the article →How to Hire Crypto KOLs in 2026 Without Getting Burned
How to hire crypto KOLs safely: vet real audiences, spot fake followers, write the contract, handle disclosure rules and measure results. Checklist.
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