Bybit case study: crypto exchange KOL campaign
Crypto exchange · 2025 · Case study
In 2025 Loudmark ran a creator and KOL campaign for Bybit, a major global crypto exchange. The brief was to drive new user sign-ups and brand awareness on X and Telegram, with video, design and strategy around a focused group of fewer than 10 creators. The work stayed on those two platforms and on that tight roster, rather than widening into PR, community or social management. The campaign is now complete.
Results at a glance
- Fewer than 10Creators on the campaign
- Hundreds of thousandsViews
- Drove sign-upsNew users, no public count
- X and TelegramCampaign platforms
- 2025Campaign year; now ended
The challenge
Bybit is a major global crypto exchange. In 2025 it asked Loudmark to support two goals at once: new user sign-ups, and broader brand awareness among audiences who might not yet have an account. The work had to live on X and Telegram, the platforms in the brief, and it had to stay focused. A large, loosely coordinated influencer blast would have diluted the message and made it harder to keep every post pointed at the same ask. The job was to brief a tight roster, give those creators clear creative to work with, and keep the campaign aimed at sign-ups rather than vanity reach alone. Loudmark did not run PR, community management or day-to-day social for this engagement; the work was creators and KOLs, video and design, and strategy. Loudmark's engagement with Bybit ran in 2025 and has ended.
Strategy
We kept the roster small on purpose: a focused group of fewer than 10 creators, chosen to speak clearly about the exchange instead of spreading the brief across a long influencer list. Those creators worked on X and Telegram, the two platforms in the brief, where a short, consistent message about the exchange could travel without being rewritten for a half-dozen other channels. Video, design and campaign strategy sat around that roster so the posts, the cut-downs and the on-platform creative told the same story. Strategy covered who to brief, how small to keep the group, and how to aim every piece of creative at sign-ups and awareness. The plan was simple: a tight group, consistent creative, and a clear ask, rather than a broad media, community or social programme.
What we did
Creator and KOL campaigns
A tight roster of under 10 creators worked on X and Telegram to drive brand awareness and new sign-ups. The work was deliberately focused, so each creator could carry a clear message about the exchange rather than being one name in a long list.
Video and design
Studio and Design produced campaign video and visual assets so the creator work had consistent creative to travel with, on the same brief as the posts on X and Telegram.
Strategy and advisory
Loudmark advised on roster size, which platforms to use, and how to aim the campaign at sign-ups and awareness. That advice shaped a focused KOL plan on X and Telegram, rather than a wide, unfocused influencer push or a broader PR and community programme.
Results
In 2025 Loudmark ran a focused creator and KOL campaign for Bybit on X and Telegram. A tight roster of under 10 creators produced hundreds of thousands of views, and the campaign drove new sign-ups. Loudmark does not publish a sign-up total for this engagement, so that outcome is stated here without a figure. Video, design and strategy sat around that roster so the creative stayed consistent from brief to post. The project has ended. The news items and the video linked on this page are public coverage of Bybit from 2025, including reporting on Bybit's own #IMakeIt brand campaign. They are included as coverage of the exchange during the same year as Loudmark's work. They were not produced by Loudmark, and they should not be read as coverage of this specific KOL engagement.
Timeline
- 2025Loudmark begins a creator and KOL campaign for Bybit, focused on new sign-ups and brand awareness on X and Telegram.
- 2025A focused group of fewer than 10 creators, supported by video, design and strategy, reaches hundreds of thousands of views and drives new sign-ups.
- 2025The engagement ends.
In the news
Videos
FAQ
How did Loudmark market Bybit?
Through a 2025 creator and KOL campaign on X and Telegram, supported by video, design and strategy. Loudmark worked with a focused group of fewer than 10 creators. The goals were new user sign-ups and brand awareness. The project has ended.
What results can Loudmark point to for Bybit?
The campaign reached hundreds of thousands of views and drove new sign-ups. Loudmark does not publish a sign-up total for this engagement.
How many creators worked on the Bybit campaign?
A focused group of fewer than 10 creators. The roster was kept tight on purpose, rather than run as a large-scale influencer blast.
Which platforms did the campaign use?
X and Telegram. Those were the platforms in the brief, and the creator work stayed on them.
Is Loudmark still working with Bybit?
No. The engagement ran in 2025 and has ended.
Were the news articles and the video on this page made by Loudmark?
No. They are public 2025 coverage of Bybit, including reporting on Bybit's own #IMakeIt brand campaign. They are not Loudmark work, and they are not coverage of this specific KOL engagement unless a source says so, which these do not.