WalletConnect case study: creator and KOL campaign
Wallet connection network · 2024 · Case study
In 2024 Loudmark ran a creator and KOL campaign for WalletConnect, the open network that connects wallets and apps. The brief was to build brand awareness, promote the product and its features, and grow the community, with work on X, YouTube and Telegram, plus video, design and community support around a roster of dozens of creators. The campaign is now complete.
Results at a glance
- DozensCreators on the campaign
- Hundreds of thousandsViews
- X, YouTube, TelegramCampaign platforms
- Telegram groupsCommunity distribution
- 2024Campaign year; now ended
The challenge
WalletConnect is an open network that connects wallets and apps. In 2024 it asked Loudmark to support three goals at once: brand awareness, product and feature promotion, and community growth. The work had to live on X, YouTube and Telegram, the platforms in the brief, and it had to reach people through creators rather than through a broad paid-media programme. The community brief was specific: distribution across Telegram groups, alongside Telegram and Discord community work, so interest had a place to land. Loudmark's engagement with WalletConnect ran in 2024 and has ended.
Strategy
We briefed dozens of creators to talk about the product and its features in plain language, on X, YouTube and Telegram, so the same story could travel in posts, in video and in group conversations. Video and design sat around that roster so the cut-downs, explainers and on-platform creative stayed consistent. Community work focused on distribution across Telegram groups, with Telegram and Discord community support around the campaign, so people who saw a post or a video could find a group and stay close to the product. The plan was awareness, a clear product story, and community distribution, rather than a PR or social-management programme.
What we did
Creator and KOL campaigns
Dozens of creators and KOLs covered WalletConnect on X, YouTube and Telegram, helping explain the product and its features to audiences who already use wallets and onchain apps. Across the engagement, that work reached hundreds of thousands of views.
Community management
Community work included distribution across Telegram groups, with Telegram and Discord community support around the campaign, so awareness and product explainers had a place to land rather than ending at a single post.
Video and design
Studio and Design produced campaign video and visual assets so the creator work had consistent creative to travel with, on the same brief as the posts and the community distribution.
Results
In 2024 Loudmark ran a creator and KOL campaign for WalletConnect on X, YouTube and Telegram. Dozens of creators produced hundreds of thousands of views, with video and design around that roster so the creative stayed consistent. Community work included distribution across Telegram groups, plus Telegram and Discord community support. The project has ended. The news items and the videos linked on this page are public 2024 coverage of WalletConnect, including official explainers of the network from the same year as Loudmark's work. They were not produced by Loudmark, and they should not be read as coverage of this specific KOL engagement.
Timeline
- 2024Loudmark begins a creator and KOL campaign for WalletConnect, focused on brand awareness, product and feature promotion, and community growth on X, YouTube and Telegram.
- 2024Dozens of creators, supported by video, design and community distribution across Telegram groups, reach hundreds of thousands of views.
- 2024The engagement ends.
In the news
Videos
FAQ
How did Loudmark market WalletConnect?
Through a 2024 creator and KOL campaign on X, YouTube and Telegram, supported by video, design, and Telegram and Discord community work. The community work included distribution across Telegram groups. Loudmark worked with dozens of creators. The goals were brand awareness, product and feature promotion, and community growth. The project has ended.
What results can Loudmark point to for WalletConnect?
The campaign reached hundreds of thousands of views. Dozens of creators worked on the project, and community work included distribution across Telegram groups.
How many creators worked on the WalletConnect campaign?
Dozens of creators and KOLs.
Which platforms did the campaign use?
X, YouTube and Telegram. Those were the platforms in the brief, and the creator work stayed on them.
Is Loudmark still working with WalletConnect?
No. The engagement ran in 2024 and has ended.
Were the news articles and the videos on this page made by Loudmark?
No. They are public 2024 coverage of WalletConnect, including official explainers of the network. They are not Loudmark work, and they are not coverage of this specific KOL engagement unless a source says so, which these do not.